Talk about goal driven. About 15 years ago, Jason was determined to show one of his high-school buddies from a rival band that he could and would be swinging a whammy-bar on the big stage. The 2-1/2 years he spent touring Australia, Canada, Europe, Asia and the U.S. with the Bay City Rollers sure showed him.
Today, that same tenacity keeps Jason intensely goal driven. Since his days on the road, he's built a family and a really cool ad agency. He has surrounded himself with other go-getters and together they've produced a record of sound marketing strategies, bold brand-building initiatives and some cleverly intrusive advertising campaigns.
This music loving, former rock star turned ad guy, loves the band Led Zeppelin and frequently pop quizzes staff with meaningless impromptu music trivia (pssst ... the answer is usually Led Zeppelin). Jason is an active member of NAMM, the music industry's largest trade association. At industry events he is often seen rubbing elbows with rock celebs like Bootsy Collins (George Clinton & P-Funk), Jason Newstad (Metallica), Vernon Reid (Living Colour), Steve Vai (David Lee Roth, Whitesnake, Solo Artist), Mark Tremonti (Creed), Paul Stanley (KISS), Neil Schon (Journey) and John Mayer.
Jason is primarily responsible for agency operations, new business development and plugging in (yes, he has a wall of guitars and a Crate CR15 amp in his office) for the occasional rock "concert." Jason is also the musician and songwriter behind the agency's sonic branding work. From jingles and sting ID's to full music beds, out of Jason's home studio comes some very sweet sounds.
up close and personal:
Jason is one of those truly fascinating people - you know, the kind that seems to have nine lives. Besides living the life of a rock star including the numerous "confidential road stories," this young man has experienced things like advancing to the National Amateur 8-Ball Pool Tournament in Las Vegas two years in a row. He's also a target for "believe-it-or-nots" like having had an airplane land next to him on a lake so the pilot could ask for directions, or the tale of the time when he and a friend both caught the same fish twice in the same day! Plus, he is the only man we've every heard of that has driven a car over his own head. (OK, don't tell him we put that one in here.)